diff --git a/commands/bake.go b/commands/bake.go
index e17a8ebc..565a72b5 100644
--- a/commands/bake.go
+++ b/commands/bake.go
@@ -19,7 +19,6 @@ import (
 	"github.com/docker/buildx/util/confutil"
 	"github.com/docker/buildx/util/desktop"
 	"github.com/docker/buildx/util/dockerutil"
-	"github.com/docker/buildx/util/metrics"
 	"github.com/docker/buildx/util/progress"
 	"github.com/docker/buildx/util/tracing"
 	"github.com/docker/cli/cli/command"
@@ -43,14 +42,6 @@ type bakeOptions struct {
 }
 
 func runBake(ctx context.Context, dockerCli command.Cli, targets []string, in bakeOptions, cFlags commonFlags) (err error) {
-	mp, report, err := metrics.MeterProvider(dockerCli)
-	if err != nil {
-		return err
-	}
-	defer report()
-
-	recordVersionInfo(mp, "bake")
-
 	ctx, end, err := tracing.TraceCurrentCommand(ctx, "bake")
 	if err != nil {
 		return err
diff --git a/commands/build.go b/commands/build.go
index e142befd..843c6a07 100644
--- a/commands/build.go
+++ b/commands/build.go
@@ -30,10 +30,9 @@ import (
 	"github.com/docker/buildx/util/cobrautil"
 	"github.com/docker/buildx/util/desktop"
 	"github.com/docker/buildx/util/ioset"
-	"github.com/docker/buildx/util/metrics"
+	"github.com/docker/buildx/util/metricutil"
 	"github.com/docker/buildx/util/progress"
 	"github.com/docker/buildx/util/tracing"
-	"github.com/docker/buildx/version"
 	"github.com/docker/cli-docs-tool/annotation"
 	"github.com/docker/cli/cli"
 	"github.com/docker/cli/cli/command"
@@ -53,9 +52,6 @@ import (
 	"github.com/sirupsen/logrus"
 	"github.com/spf13/cobra"
 	"github.com/spf13/pflag"
-	"go.opentelemetry.io/otel"
-	"go.opentelemetry.io/otel/attribute"
-	"go.opentelemetry.io/otel/metric"
 	"google.golang.org/grpc/codes"
 )
 
@@ -216,13 +212,11 @@ func (o *buildOptions) toDisplayMode() (progressui.DisplayMode, error) {
 }
 
 func runBuild(ctx context.Context, dockerCli command.Cli, options buildOptions) (err error) {
-	mp, report, err := metrics.MeterProvider(dockerCli)
+	mp, err := metricutil.NewMeterProvider(ctx, dockerCli)
 	if err != nil {
 		return err
 	}
-	defer report()
-
-	recordVersionInfo(mp, "build")
+	defer mp.Report(context.Background())
 
 	ctx, end, err := tracing.TraceCurrentCommand(ctx, "build")
 	if err != nil {
@@ -936,30 +930,3 @@ func maybeJSONArray(v string) []string {
 	}
 	return []string{v}
 }
-
-func recordVersionInfo(mp metric.MeterProvider, command string) {
-	// Still in the process of testing/stabilizing these counters.
-	if !isExperimental() {
-		return
-	}
-
-	meter := mp.Meter("github.com/docker/buildx",
-		metric.WithInstrumentationVersion(version.Version),
-	)
-
-	counter, err := meter.Int64Counter("docker.cli.count",
-		metric.WithDescription("Number of invocations of the docker buildx command."),
-	)
-	if err != nil {
-		otel.Handle(err)
-	}
-
-	counter.Add(context.Background(), 1,
-		metric.WithAttributes(
-			attribute.String("command", command),
-			attribute.String("package", version.Package),
-			attribute.String("version", version.Version),
-			attribute.String("revision", version.Revision),
-		),
-	)
-}
diff --git a/go.mod b/go.mod
index 19049f90..98f14fed 100644
--- a/go.mod
+++ b/go.mod
@@ -42,6 +42,7 @@ require (
 	go.opentelemetry.io/otel/exporters/otlp/otlpmetric/otlpmetricgrpc v0.42.0
 	go.opentelemetry.io/otel/exporters/otlp/otlpmetric/otlpmetrichttp v0.42.0
 	go.opentelemetry.io/otel/metric v1.19.0
+	go.opentelemetry.io/otel/sdk v1.19.0
 	go.opentelemetry.io/otel/sdk/metric v1.19.0
 	go.opentelemetry.io/otel/trace v1.19.0
 	golang.org/x/mod v0.13.0
@@ -147,7 +148,6 @@ require (
 	go.opentelemetry.io/otel/exporters/otlp/otlptrace/otlptracegrpc v1.19.0 // indirect
 	go.opentelemetry.io/otel/exporters/otlp/otlptrace/otlptracehttp v1.19.0 // indirect
 	go.opentelemetry.io/otel/exporters/prometheus v0.42.0 // indirect
-	go.opentelemetry.io/otel/sdk v1.19.0 // indirect
 	go.opentelemetry.io/proto/otlp v1.0.0 // indirect
 	golang.org/x/crypto v0.17.0 // indirect
 	golang.org/x/exp v0.0.0-20230713183714-613f0c0eb8a1 // indirect
diff --git a/util/confutil/exp.go b/util/confutil/exp.go
new file mode 100644
index 00000000..03c6b97a
--- /dev/null
+++ b/util/confutil/exp.go
@@ -0,0 +1,15 @@
+package confutil
+
+import (
+	"os"
+	"strconv"
+)
+
+// IsExperimental checks if the experimental flag has been configured.
+func IsExperimental() bool {
+	if v, ok := os.LookupEnv("BUILDX_EXPERIMENTAL"); ok {
+		vv, _ := strconv.ParseBool(v)
+		return vv
+	}
+	return false
+}
diff --git a/util/metrics/metrics.go b/util/metricutil/metric.go
similarity index 60%
rename from util/metrics/metrics.go
rename to util/metricutil/metric.go
index 36e1cc62..ee8cbaa2 100644
--- a/util/metrics/metrics.go
+++ b/util/metricutil/metric.go
@@ -1,4 +1,4 @@
-package metrics
+package metricutil
 
 import (
 	"context"
@@ -7,8 +7,9 @@ import (
 	"path"
 	"time"
 
+	"github.com/docker/buildx/util/confutil"
+	"github.com/docker/buildx/version"
 	"github.com/docker/cli/cli/command"
-	"github.com/moby/buildkit/util/tracing/detect"
 	"github.com/pkg/errors"
 	"go.opentelemetry.io/otel/exporters/otlp/otlpmetric/otlpmetricgrpc"
 	"go.opentelemetry.io/otel/metric"
@@ -20,75 +21,86 @@ import (
 
 const (
 	otelConfigFieldName = "otel"
-	shutdownTimeout     = 2 * time.Second
+	reportTimeout       = 2 * time.Second
 )
 
-// ReportFunc is invoked to signal the metrics should be sent to the
-// desired endpoint. It should be invoked on application shutdown.
-type ReportFunc func()
+// MeterProvider holds a MeterProvider for metric generation and the configured
+// exporters for reporting metrics from the CLI.
+type MeterProvider struct {
+	metric.MeterProvider
+	reader    *sdkmetric.ManualReader
+	exporters []sdkmetric.Exporter
+}
 
-// MeterProvider returns a MeterProvider suitable for CLI usage.
-// The primary difference between this metric reader and a more typical
-// usage is that metric reporting only happens once when ReportFunc
-// is invoked.
-func MeterProvider(cli command.Cli) (metric.MeterProvider, ReportFunc, error) {
+// NewMeterProvider configures a MeterProvider from the CLI context.
+func NewMeterProvider(ctx context.Context, cli command.Cli) (*MeterProvider, error) {
 	var exps []sdkmetric.Exporter
 
-	if exp, err := dockerOtelExporter(cli); err != nil {
-		return nil, nil, err
-	} else if exp != nil {
-		exps = append(exps, exp)
-	}
+	// Only metric exporters if the experimental flag is set.
+	if confutil.IsExperimental() {
+		if exp, err := dockerOtelExporter(cli); err != nil {
+			return nil, err
+		} else if exp != nil {
+			exps = append(exps, exp)
+		}
 
-	if exp, err := detectOtlpExporter(context.Background()); err != nil {
-		return nil, nil, err
-	} else if exp != nil {
-		exps = append(exps, exp)
+		if exp, err := detectOtlpExporter(ctx); err != nil {
+			return nil, err
+		} else if exp != nil {
+			exps = append(exps, exp)
+		}
 	}
 
 	if len(exps) == 0 {
 		// No exporters are configured so use a noop provider.
-		return noop.NewMeterProvider(), func() {}, nil
+		return &MeterProvider{
+			MeterProvider: noop.NewMeterProvider(),
+		}, nil
 	}
 
-	// Use delta temporality because, since this is a CLI program, we can never
-	// know the cumulative value.
 	reader := sdkmetric.NewManualReader(
 		sdkmetric.WithTemporalitySelector(deltaTemporality),
 	)
 	mp := sdkmetric.NewMeterProvider(
-		sdkmetric.WithResource(detect.Resource()),
+		sdkmetric.WithResource(Resource()),
 		sdkmetric.WithReader(reader),
 	)
-	return mp, reportFunc(reader, exps), nil
+	return &MeterProvider{
+		MeterProvider: mp,
+		reader:        reader,
+		exporters:     exps,
+	}, nil
 }
 
-// reportFunc returns a ReportFunc for collecting ResourceMetrics and then
-// exporting them to the configured Exporter.
-func reportFunc(reader sdkmetric.Reader, exps []sdkmetric.Exporter) ReportFunc {
-	return func() {
-		ctx, cancel := context.WithTimeout(context.Background(), shutdownTimeout)
-		defer cancel()
-
-		var rm metricdata.ResourceMetrics
-		if err := reader.Collect(ctx, &rm); err != nil {
-			// Error when collecting metrics. Do not send any.
-			return
-		}
-
-		var eg errgroup.Group
-		for _, exp := range exps {
-			exp := exp
-			eg.Go(func() error {
-				_ = exp.Export(ctx, &rm)
-				_ = exp.Shutdown(ctx)
-				return nil
-			})
-		}
-
-		// Can't report an error because we don't allow it to.
-		_ = eg.Wait()
+// Report exports metrics to the configured exporter. This should be done before the CLI
+// exits.
+func (m *MeterProvider) Report(ctx context.Context) {
+	if m.reader == nil {
+		// Not configured.
+		return
 	}
+
+	ctx, cancel := context.WithTimeout(ctx, reportTimeout)
+	defer cancel()
+
+	var rm metricdata.ResourceMetrics
+	if err := m.reader.Collect(ctx, &rm); err != nil {
+		// Error when collecting metrics. Do not send any.
+		return
+	}
+
+	var eg errgroup.Group
+	for _, exp := range m.exporters {
+		exp := exp
+		eg.Go(func() error {
+			_ = exp.Export(ctx, &rm)
+			_ = exp.Shutdown(ctx)
+			return nil
+		})
+	}
+
+	// Can't report an error because we don't allow it to.
+	_ = eg.Wait()
 }
 
 // dockerOtelExporter reads the CLI metadata to determine an OTLP exporter
@@ -184,6 +196,20 @@ func otelExporterOtlpEndpoint(cli command.Cli) (string, error) {
 }
 
 // deltaTemporality sets the Temporality of every instrument to delta.
+//
+// This isn't really needed since we create a unique resource on each invocation,
+// but it can help with cardinality concerns for downstream processors since they can
+// perform aggregation for a time interval and then discard the data once that time
+// period has passed. Cumulative temporality would imply to the downstream processor
+// that they might receive a successive point and they may unnecessarily keep state
+// they really shouldn't.
 func deltaTemporality(_ sdkmetric.InstrumentKind) metricdata.Temporality {
 	return metricdata.DeltaTemporality
 }
+
+// Meter returns a Meter from the MetricProvider that indicates the measurement
+// comes from buildx with the appropriate version.
+func Meter(mp metric.MeterProvider) metric.Meter {
+	return mp.Meter(version.Package,
+		metric.WithInstrumentationVersion(version.Version))
+}
diff --git a/util/metrics/otlp.go b/util/metricutil/otlp.go
similarity index 86%
rename from util/metrics/otlp.go
rename to util/metricutil/otlp.go
index b121ac3c..c07d244e 100644
--- a/util/metrics/otlp.go
+++ b/util/metricutil/otlp.go
@@ -1,4 +1,4 @@
-package metrics
+package metricutil
 
 import (
 	"context"
@@ -35,13 +35,9 @@ func detectOtlpExporter(ctx context.Context) (sdkmetric.Exporter, error) {
 
 	switch proto {
 	case "grpc":
-		return otlpmetricgrpc.New(ctx,
-			otlpmetricgrpc.WithTemporalitySelector(deltaTemporality),
-		)
+		return otlpmetricgrpc.New(ctx)
 	case "http/protobuf":
-		return otlpmetrichttp.New(ctx,
-			otlpmetrichttp.WithTemporalitySelector(deltaTemporality),
-		)
+		return otlpmetrichttp.New(ctx)
 	// case "http/json": // unsupported by library
 	default:
 		return nil, errors.Errorf("unsupported otlp protocol %v", proto)
diff --git a/util/metricutil/resource.go b/util/metricutil/resource.go
new file mode 100644
index 00000000..65e95683
--- /dev/null
+++ b/util/metricutil/resource.go
@@ -0,0 +1,53 @@
+package metricutil
+
+import (
+	"context"
+	"os"
+	"path/filepath"
+	"sync"
+
+	"github.com/google/uuid"
+	"go.opentelemetry.io/otel"
+	"go.opentelemetry.io/otel/sdk/resource"
+	semconv "go.opentelemetry.io/otel/semconv/v1.21.0"
+)
+
+var (
+	res     *resource.Resource
+	resOnce sync.Once
+)
+
+// Resource retrieves the OTEL resource for the buildx CLI.
+func Resource() *resource.Resource {
+	resOnce.Do(func() {
+		var err error
+		res, err = resource.New(context.Background(),
+			resource.WithDetectors(serviceNameDetector{}),
+			resource.WithAttributes(
+				// Use a unique instance id so OTEL knows that each invocation
+				// of the CLI is its own instance. Without this, downstream
+				// OTEL processors may think the same process is restarting
+				// continuously and reset the metric counters.
+				semconv.ServiceInstanceID(uuid.New().String()),
+			),
+			resource.WithFromEnv(),
+			resource.WithTelemetrySDK(),
+		)
+		if err != nil {
+			otel.Handle(err)
+		}
+	})
+	return res
+}
+
+type serviceNameDetector struct{}
+
+func (serviceNameDetector) Detect(ctx context.Context) (*resource.Resource, error) {
+	return resource.StringDetector(
+		semconv.SchemaURL,
+		semconv.ServiceNameKey,
+		func() (string, error) {
+			return filepath.Base(os.Args[0]), nil
+		},
+	).Detect(ctx)
+}